The LittleBrown video was pretty sensational stuff: funny, endearing but also cinematic & inspirational.
AstraZeneca DUK 2015
Exhibitions
The Challenge
Our brief was to create an eye catching stand that improved AstraZeneca’s profile in the field of diabetes, highlighted their innovation and their 6 brands.
We were asked to make the space as inviting as possible and one which felt relaxed and informal whilst remaining professional
The Solution
We decided to create a design that was eye catching and demanded attention from the viewer. Through the use of secondary brand palette colours alongside a ‘pop art’ style we utilised images of innovators from all walks of life to add impact.
We provided an ‘auditorium’ for about 15-20 people within the space on moveable cube seating which allowed flexibility of use outside the presentation times.
Alongside the informal relaxed seating area which could be utilised for conversations we also included a completely private meeting space which could be used for more sensitive or serious conversations.
We introduced the use of large interactive plasma screens and iPads to show content and patient videos.
The Outcome
The Client felt that our solution completely answered their brief and created the attention and interest that they wanted it to. They received a return on their investment with this stand.
The stand was built as a one off, however due to the excitement within the wider organisation about the look and impact of the exhibition it ended being repurposed as a modular design for another stand in a different therapy area on a smaller footprint