Generate: Unlimited opportunities in the east of England

When EEEZ (East of England Energy Zone) came to Pb they had next to no visibility within the energy sector. Their aim was to solidify themselves as an integral part of their industry by increasing their reputation as a pioneering partnership of regional business and political leaders in Norfolk and Suffolk.

Pb took EEEZ through a robust branding process - investigating and interrogating the current business and the marketplace, defining the key brand positions, developing a relevant and powerful visual articulation before rolling it out across multiple platforms - EEEZ became GENERATE. GENERATE provides the confidence, tools, language and assets required, from an online presence including social media and a new website for businesses looking to invest in the East of England, to exhibition stands with printed collateral including brochures and a prospectus for face to face interactions with investors.

GENERATE had its launch at the Global Offshore Wind event at Excel in September of this year, with an accompanying social media campaign. GENERATE's subsequent footfall proved that a strong, clean and straight talking brand is essential and effective.
Ian Pease, (Business Development Manager for GENERATE) had this to say about the project: “Production Bureau have worked with us from inception to launch of the new GENERATE brand. With an in-depth stakeholder engagement process and a complex suite of messages to convey, the team at Pb have been incredibly supportive and innovative throughout the journey.”