The challenge
When the team at Norfolk Bluebell Wood Burial Park asked us to make some updates to their website, it quickly became clear that the existing site had a bigger problem. It relied on a website builder that was no longer supported, which meant we couldn’t make the updates they needed. After more than 10 years of additions and patches, the site had reached the point where a full refresh was the only sensible way forward.
Our digital and graphics teams worked with the Norfolk Bluebell Wood team before, so we already understood their ethos, their personal approach and what the organisation means to the people it serves. That gave us a solid foundation to start from.
The solution
We started with a full website audit and technical SEO analysis, so we could understand what was working, what wasn’t and where there was room to improve. That included an accessibility report and a keyword-focused SEO review.
From there, we created a staging environment where we could design and develop a custom build while the live site stayed up and running for visitors. We introduced a modern WordPress page builder with reliable, industry-standard components, improved the visual identity of the site and kept the design consistent across mobile, tablet and desktop.
Once the build was complete and the content had been updated, we removed unnecessary legacy elements to improve performance and loading speed, while updating the plugins the team relies on day to day.
Throughout the process, we kept one priority front of mind: the team needed to feel confident managing the site themselves after launch. WordPress was the right platform for that, giving them the flexibility to handle updates, blog posts and general maintenance on their own terms.
100
Site health score — perfect across performance, SEO & accessibility
+20%
Increase in organic search traffic following relaunch
+40%
Lift in engagement rate and average session duration
New
AI referral traffic increase
The outcome
The difference is visible from the moment you land on the site, but the more significant changes sit beneath the surface. Faster load times, improved accessibility, tighter security and a WordPress framework built to last. The navigation is cleaner, the design feels current and the team can update the site without needing us on hand.
Most importantly, the site now reflects what Norfolk Bluebell Wood actually is: a thoughtful, carefully run organisation doing meaningful work. It’s a foundation they can build on.