International Women's Day

A homage to Barbie was suggested in one of these early conversations as a film that was directed, featured, and driven by women. The film itself has resonated with us on a personal level as both a humorous and tender take on womanhood and has been heavily referenced within our team since its release. Barbie has evolved from being just a childhood doll to representing the message that you can really be anything - whether that be an Editor & Motion Graphics Designer Barbie, or President of IT & Governance Barbie. That sentiment felt like the perfect fit for what it means to be a woman today. And so, ‘Pbarbie’ was born.

The creation of ‘Pbarbie’ has proved to be a special opportunity for many different people across Pb to creatively collaborate as the experts in their various fields – whether that be developing the storyboard and Pbarbie identity, being both in front of and behind the camera, or working with our technical team to design the lighting for the different scenes. The aim of the video was for it to be genuinely created and driven by the women we have working within Pb. We’ve seen such a high level of involvement and enthusiasm during each phase of the production. We hope that it sparks the same level of joy within each viewer that we felt creating this video!