A creative response to a crisis

The challenge

Suffolk Artlink transform lives by delivering creative projects that provides participants with purpose, confidence and connections. But due to council cuts and a demand for services they were under a very real threat of closure, denying those that rely on them the opportunities that mean so much. Pb offered their services to help create a publicity campaign that would raise awareness along with much needed funds.

The solution

Initially developing three ideas, all of which were presented to Suffolk Artlink, the decision was made to focus on ‘The Empty room’, a motion content focused campaign that would bring together the wide ranging projects and their participants in one room, before delivering an emotional blow to the audience in order to create a compelling argument and asking for the audience to ‘be the difference’.

The outcome

Suffolk Artlink say it best:
“From the outset Pb demonstrated a high level of integrity. Everyone on Pb’s creative team understood how important it was that our fundraising complimented our charitable mission and was consistent with our values. They respected the need for our beneficiaries to be active participants and have agency and voice in the campaign.
When Pb presented their campaign ideas the team at Suffolk Artlink cried. Pb’s team had captured our story in such a compelling and moving way.
Among the most important assets Pb created for the campaign was a central film and vox pops from our participants. Pb achieved this in a single, intense, memorable and enjoyable day where their lovely and talented team came together with our staff, volunteers, artists, participants, friends, family and communities to support and celebrate Suffolk Artlink.
In planning, care of execution and the quality of the assets produced Pb demonstrated their excellence.
Did Pb’s campaign achieve our aim and raise the necessary funds? Yes, of course, but it did something else too. Something long lasting. It made Suffolk Artlink more visible, it changed people’s understanding of Suffolk Artlink and, most surprising, it made us see ourselves differently.”

Alistair Winch – Manager, Suffolk Artlink